The Most Ideal Digital Marketing Team Structure and what does the digital marketing team consist of? – “I want to start a business, then I want to build a Digital Marketing team. Where would you ideally be?”
Now. I present,
THE MOST IDEAL DIGITAL MARKETING TEAM
There are 2 things that will be discussed regarding the Most Ideal Digital Marketing Team. Namely, The People & The Roles.
The People is the most ideal person (type) who will later fill The Roles (position) in the digital marketing team structure.
The Most Ideal Digital Marketing Team Structure
1. THE MARKETING MIND
The thinker and strategist
marketing. A creative person who is proficient in combining strategy and tactics to achieve Goals.
The Marketing Mind will be
head of the marketing division. Usually become CMO or Head of Marketing..
2. THE METRICS INTERPRETER
Life and death is a matter of numbers and KPIs (Key Performance Indicators). He’s really good at processing data. A person who is able to solve problems related to numbers (website visits, total conversions, dil) and provide solutions.
3. THE WORDSMITH
Every Letter, Word, Sentence and
Paragraphs are very important to him. The focus is on creating and crafting content that is engaging and connected to the audience.
4. THE RELATIONSHIP BUILDER
Prospects and customers want
feel valued, The Relationship
The builder is responsible for ensuring that. He is responsible for managing interactions with the audience through all customer channels.
5. THE TECHNICAL ARCHITECT
He really understands all the tools
marketing and know how
use it for best results. He understands how to optimize search, email marketing, landing pages that sell, PPC, and all things that are very technical in nature.
6. THE CREATIVE MIND
Aesthetics is the ninja way. The appearance of a structured website and social media is also important for it. Anyway, everything related to visuals is his responsibility. He communicates through pictures and videos.
7. THE PROJECT MANAGER
Well, don’t forget this one, which sometimes you don’t like to pay attention to.
Doi is the master of deadlines,
take care of the working team, manage work support resources and make sure all work is done and completed.
That’s all for THE PEOPLE. What category do you think you fall into?
Continue… THE ROLES!
The Roles is because of its structural shape, so I’ll just give you a picture.
stages in assembling a digital marketing team
The Ideal Digital Marketing Team must have the right skills and strategies to achieve the company’s Goals in the most efficient way.
This team varies…
…Not everything has to be done by an internal team. It can be in-house, it can be freelance, it can be a vendor, or it can also use an agency.
The most important…
The People and The Roles are understood.
So, just hiring one person is not enough to handle Digital Marketing. Moreover, they only use the “SOCIAL MEDIA MANAGEMENT SERVICES” vendor, which turns out to only produce and upload content. Still far from the word IDEAL.
Question and answer session:
Question:
You often find a digital marketing team that is really good, bro, especially in small-mid startups. Fill a team of 1-2 people, but do all the roles in this thread
How do you think about it? Worried that the marketing performance isn’t optimal because it’s understaffed
Answer:
At the beginning there must be a marketing leader. Later the work can be released to freelancers like that. because it costs a lot to build an ideal team.
But based on my experience for small startups, 2-4 people are still safe. slowly hiring one by one.. so it’s good to pass the work
Wow, that means that the priority is a generalist leader too, then you can delegate it to freelancers as needed. It’s true that you can also sign a fee.
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