How to increase website ranking on Google in 2022?

how to increase website ranking

Every brand and webmaster wants to rank in the top positions to get more traffic and sales. It is every digital business owner’s desire to make huge profits.

There’s no way you can follow that beats Google’s algorithm for ranking where you want to be. But you can follow some specific guidelines and techniques that can be used to do so.

according to internet live statistics, nearly 2 billion websites are now active on the internet. That is, it is not easy for anyone to beat his competitor’s website and rank higher.

We have done proper research on this topic and analyzed some tips by which you can increase your ranking in SERP. These tips will help you a lot if you follow them properly and focus.

How to increase your website ranking on Google?

According to a study by Brian Dean (Backlinko), Google analyzes nearly 200 factors in its algorithm to rank websites. By looking at this fact, many people think that it is almost impossible to rank in search engines because they cannot cover all the factors.

That is why we have carried out a complete study to obtain the following techniques. This will help you a lot in getting your desired position or increasing your ranking in SERP.

Let’s get started and learn these tips before starting a digital business.

First of all, you should give great focus to the optimization of your website pages. In simple words, ON-Page SEO is all the techniques you follow on your website or web pages.

This means that whatever you do on your website without leaving the page will be considered in the ON-Page SEO dimension. Whether you’re talking about keyword customization or content uploading, you’re talking about this type of SEO.

Many people misunderstand this factor when it comes to entering keywords. It is seen that an author keeps adding keywords throughout their content.

Undoubtedly, Google searches for keywords to rank a page in the SERPs. But it’s not right to do keyword stuffing because time has passed when search engines favor this technique.

Another factor you should keep in mind about SEO is URL generation. You may not create URLs that have extra words.

In the guidelines posted by Google regarding URLs, it has been mentioned that the URLs of your web pages should be simple and short. You can get an idea about this from the following image taken from Google Search Center.

SEO URL creation

It is not recommended to add a single phrase or keyword throughout your article. If you want to rank higher in the SERPs, you should avoid this as it will harm your site instead of being useful.

You should also focus on the perfect LSI keywords to tell Google what you are writing about. When you will add LSI phrases to your blog, the credibility of your content will increase.

This technique will help Google’s crawlers understand whether you’re writing original or targeting only keywords. For this task, you can use the Google search bar and get an idea of ​​the phrases people are searching for through the internet.

Apart from that, you can use other tools to get an overview of LSI and related search volumes.

LSI keywords

  • Don’t compromise on content quality

Do you know what are important factors for your website? This is not SEO but the content you publish on your site.

Your content is the only way to engage visitors and encourage them to stay connected to your platform. Without standard content, you can’t do this because readers will get bored and will never come back to you.

This often happens when you try to copy someone’s writing from the internet. Mostly, we also copy famous brands or websites to get higher ranking in SERPs

This is not the right thing to do because doubling will do you more harm than good. So you should check plagiarism in your content before publishing.

By doing this, you will be able to find out whether you or your author has copied content from someone or not. If you find even one line below the duplicate section, you should delete it immediately.

The question comes from where do we know that plagiarism is dangerous. according to John Muller (search lawyer on Google), your content must be 100% unique to rank better in SERP.

john mu SEO content

  • Give direct answers to questions

According to medical research, humans only have 8 seconds to get attention to anything. The question is how to attract attention to your website in such a short time.

The simplest answer to this question is to add the answer directly to your blog. Google likes websites that target direct answers to their users.

You must have seen when searching for a query; the top websites are the ones that show direct answers in 3-4 lines. This is a great way to get users’ attention and encourage them to stay on your website.

You can do this by creating a table of contents, if you blog a list or provide stats in your answers. It all depends on the topic but you should provide direct answers to your questions at the beginning of the blog for better rankings.

answer from web content

If you want to rank your website in higher search results, it is also important to create backlinks. The reason is, Google takes backlinks as recommendations and puts you in the top position.

Not that you have to create hundreds of backlinks carelessly. But you have to take care of quality in this case because links from low quality websites are more harmful to your website ranking.

Therefore, you should pay attention to those factors and create backlinks only from websites that have higher authority.

Some web owners make mistakes while updating websites. A webmaster thinks that he just needs to publish content, create backlinks, and sit down on a chair.

It is not as easy as it seems. You must maintain your website and keep it updated. If you don’t do an audit of your website, it will never stand in the top position for very long.

For example, you should keep your blog updated by adding facts to your content from time to time. Also, you should analyze the backlinks you have created and remove all malicious links.

In one study, it was seen that broken link will be the worst for your website traffic. So you should audit your website regularly and remove all the broken links.

broken link


These are some of the tips that you should keep in mind when you want to improve your website’s ranking. It will be beneficial for you if you have taken into account all the above factors and some other factors while analyzing your website.

In turn, you will be able to book the top rankings in the SERPs and see a standout audience.


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